Rody Vonk has been working as an innovation consultant and trainer for over 15 years. He started his working life as a creative concept developer in advertising agencies. Over the years he moved over to developing marketing and communication concepts and strategies for various companies and projects around the world. Nowadays Rody uses his creative background in developing disruptive ideas and strategies for organizations that get stuck in their daily routine or projects. He uses these learnings as examples and as a source of inspiration in his training sessions, workshops and presentations on serious creativity and innovation.
In this short interview, Rody discusses his biggest achievements and challenges as an innovation trainer, how innovation culture could change in organisations in the future and gives advice to people just starting their innovation journey. Rody is the Course Director for the 5-day Innovation Mini-MBA.