Innovation Mini-MBA, supported by Google

19-23 November, Academy London

Ideate, test, prototype, pitch. End-to-end Innovation Programme in 5 days!

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Course Overview

The Innovation Mini-MBA is a fully immersive learning experience, focusing on deep dive case studies and experiential engagement. This unique programme provides individuals and organisations with the tools to implement lasting innovation through problem definition, idea scaling and prioritisation.

Over the course of 5 days, you will work through B2B and B2C business simulations using case study methods employed by top business schools. The programme develops skills from post-it to prototype, offering valuable skills to be transferred back to your organisation.

Early Bird: £3,000+VAT (until 19 Oct 2018)

London: 19-23 Nov 2018

PRICE: £3500+VAT

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Why choose this course?

Why choose Innovation Mini-MBA?

  • Build market winning strategies. Practical impact with a business innovation simulation!
  • Ideate, test, prototype, pitch. Live the end-to end innovation process
  • Learn best practice corporate innovation from guest speakers with deep dive case studies 
  • Present your business plan ‘Dragons Den’ style
  • Supported by Google
  • Join our Alumni of 150+ graduates from  Banking, Telecoms, Tech, Not for Profit, Retail, Education and Energy sectors

Who is it for?

  • Challengers... are looking for the tools to make viable creations that make commercial and strategic sense
  • Disruptors... are looking to learn about the latest technologies that can help make creations that harness market demand
  • Innovators... are looking for guidance, inspiration and the tools to turn vision into reality

Programme Modules

  • EmpathizeAn introduction to innovation
  • Validate & IdeateIdea generation/selection
  • PrototypeVisualisations and business model
  • BuildFinancials, planning and metrics
  • PitchFinalise the story

Learning Outcomes

Benefits For Professionals

  • Practically apply tools and methods of innovation in B2B and B2C environments
  • Develop confidence identifying and selecting innovative strategies
  • Absorb the challenges of innovation through the creation of practical prototypes
  • Network with industry leaders and like-minded individuals
  • Take home an Innovation handbook, tools, research and videos

Benefits For Your Organisation

  • Drive innovative culture in your business through employee engagement
  • Equip your innovation ambassadors with the latest tools and framework
  • Help sustain creativity in your organisation through shared interest
  • Create cost-effective and easily measurable innovation strategies
  • Quickly validate ideas to create immediate commercial impact
  • Understand and overcome the barriers preventing innovation

See The Journey Of Past Graduates

What to expect at the Innovation Mini-MBA? Listen to the 2017 programme graduates' testimonials!

Testimonials

Programme Details

Module 1

Empathize – define the user problem

  • Mindset, key tools and models
  • How does Google drive innovation?
  • Defining the problem and stakeholder mapping
  • Creating your persona

Module 2

Validate/Ideation – conduct a problem interview and ideate solutions

  • Ideation to Drive Innovation (Guest Speaker TBC)
  • Gathering customer insights
  • Uncovering the unmet needs
  • Generating, sorting and prioritising ideas
  • Group idea selection

Module 3

Prototype – visualise your idea

  • Embedding Corporate Innovation (Guest Speaker TBC)
  • Customer journey mapping
  • Sketching and visualisation
  • Practical and rapid prototyping
  • Business model canvas

Module 4

Build – shape your business case, consider new innovation metrics

  • How to pitch a brilliant idea? (Guest Speaker TBC)
  • Business model innovation
  • Picking the right metrics for your project
  • How to build your business case and secure funding
  • Utilise effective storytelling and overcome objections

Module 5

Pitch – present your idea to the board

  • Finalise the story and develop the pitch
  • Team pitches to industry and innovation experts
  • Your next steps for enabling change
  • Wrap up, review and feedback

Guest Speakers

Allisyn James

Innovation Consultant, Brand Dynamics Ltd

Harvey Wade

Managing Director, HJ & Associates Limited

Milan S Lakhani

Senior Client Principal, Konica Minolta

Rody Vonk

Innovation Consultant, Knect365

Jani Cortesini

Creative Strategist, Google ZOO

Guest Speaker

To be announced soon

Is it for you?

This learning experience is for individuals with the drive and ambition to get their careers to the next level and help change how their organisation innovates.

Challengers...

are looking for the tools to make viable creations that make commercial and strategic sense

Disruptors...

are looking to learn about the latest technologies that can help make creations that harness market demand

Innovators...

are looking for guidance, inspiration and the tools to turn vision into reality

Job titles of past delegates

Corporate Innovation Manager, Digital Propositions Director, Senior Product Manager, Proposition Innovation Manager, Lead Designer, Director R&D, Offerings & Strategy Product Manager, Proposition Design Manager, Digital and CX Manager, Customer Experience Manager, Head of Partnerships, Open Innovation Manager, Innovation Consultant, Innovation Practice Lead, Business Analyst, Marketing Manager, Marketing Director, Strategy Manager

Organisation that have attended include:

Academy, London

The Academy, London is a one-of-a-kind, customisable and inspirational learning space for Google customer education and collaboration in Victoria. Based at 123 Buckingham Palace Road and in walking distance from both the Victoria Underground and Coach Station; the Academy London’s purpose is to help deepen partnerships with Google's key clients and influencers. The Academy space helps customers to transform their business digitally, to accelerate growth, improve efficiency and create a sustainable competitive edge. Googlers host a wide variety of educational events in the space, including hackathons, workshops, masterclasses and conferences.