A Practical Guide to AI in Marketing

11th June 2019, London Tech Week

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Course Overview

Artificial intelligence (AI) has become a buzzword that has generated much curiosity, and sometimes skepticism, across a multitude of business sectors. Here, marketing is no exception, with Salesforce reporting 61% of marketing leaders as predicting AI to have transformational impact on hyper-personalized product recommendations over the next five years.

Yet, despite talk of AI’s ability to generate useful insights and improve overall marketing efficiency, there are many questions being asked. What can we realistically expect from AI? How can we prove its value? What challenges accompany its deployment and how do we overcome these? Through a mixture of presentations, demonstrations and practical exercises this workshop will see, consultant on AI and digital transformation, Katie King, shine light on these questions to help delegates understand the reality of AI as applied to marketing and how to prepare for its adoption.

Book by 11 May, Save £100

London: 11th June 2019



Why choose this course?

Why choose this workshop?

LATEST USE CASES: Gain insights from as yet unpublished use cases of AI and Machine Learning across various industries
PRACTICAL FRAMEWORK: Acquire a practical framework for success utilising core strategic tools
EXPERT DELIVERY: Learn from a recognized expert and commentator on social business strategy, digital transformation and AI

Who is it for?


Who want to deliver competitive advantage through data

Who want to learn best practices through solid case studies for efficient and effective immediate implementation.

Who want to be able to predict future needs and wants of customers

Programme modules

This one-day workshop includes 4 modules:

  • The Business Casefor AI in Marketing
  • Powerful Use Cases for AI in Marketing
  • Innovation & Change Management
  • Strategy & Preparedness: applying this to your business

Learning Outcomes

Benefits For Professionals

  • Realise the capabilities and limitations of artificial intelligence
  • Understand how you should evaluate and incorporate AI into your organization
  • Comprehend how to plan for the future of artificial intelligence
  • Recognise key challenges affecting adoption and how to tackle these

Benefits For Your Organisation

  • Expand your analytics capabilities to drive market-leading experiences 
  • Learn to align data management, analytics and Machine Learning with existing business goals
  • Implement use cases for customer segmentation, pricing, sentiment analysis, analyzing customer psychology, and more
  • Learn how to manage and direct the impact of AI across different marketing channels

Course Director

Katie King is a regular international speaker and frequent commentator on BBC TV and radio. She has delivered talks on TEDx, and is a recognised expert and commentator on social business strategy and digital transformation. Katie is writing a book for Kogan Page on AI in Marketing, and for her research has interviewed leading global brands, tech disruptors, venture capitalist firms, and more.

Katie is Managing Director of the award-winning business consultancy and content marketing agency, Zoodikers, and the Founder and Director of AIinFM (Artificial Intelligence in Facilities Management). Her marketing and consultancy career spans twenty-nine years, and in that time she has advised and trained global brands including Huawei, Alcatel, Montcalm Hotels, Accenture, Harrods, O2, Virgin, Arsenal Football Club, NatWest, and many more.

Is it for you?

This 2 day workshop will benefit senuor marketers, product owners and innovators across industries

Leaders & Managers

Gain insights from  use cases of AI and Machine Learning across various sectors, as well as strategic insights drawn from the world’s best analyst firms, AI companies and tech disruptors


Who want to learn best practices through solid case studies for efficient and effective immediate implementation.


Who want to be able to predict future needs and wants of customers

Job Titles

Chief Marketing Officers, Marketing Directors / Heads of Marketing Sales & Marketing Directors, Digital Marketing Directors, Technical Marketing Directors, Heads of Online Marketing, Heads of Product Marketing, Product Marketing Managers, PPC / SEO / SEM Marketers, Product Owners / Product Managers Innovation Managers / Innovation Leads

Academy, London

The Academy, London is a one-of-a-kind, customisable and inspirational learning space for Google customer education and collaboration in Victoria. Based at 123 Buckingham Palace Road and in walking distance from both the Victoria Underground and Coach Station; the Academy London’s purpose is to help deepen partnerships with Google's key clients and influencers. The Academy space helps customers to transform their business digitally, to accelerate growth, improve efficiency and create a sustainable competitive edge. Googlers host a wide variety of educational events in the space, including hackathons, workshops, masterclasses and conferences.

Customised In-Company Training

All our programmes are fully customisable and can be delivered at a time and location suitable to your organisation's uniques requirements. Get in touch to discuss how we can build the perfect training solution for your organisation.