Data Analytics & AI for Marketing

7-8 November, Academy, London

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Course Overview

Do you want to be able to maximise your data to deliver what your customer wants at every touch point? There are millions of pounds worth of value lying hidden in your data. Increasing revenue in a data-driven approach is no longer the unique privilege of tech giants like Google or Amazon, but an objective that can be realized by companies in every industry. Companies are now facing a fast-moving and fiercely competitive market.

Data analytics and AI represent an opportunity to break fresh ground. Within marketing data analytics, AI and Machine Learning allow marketing teams to predict outcomes with unprecedented accuracy and to personalize customer engagement. This course will put AI and Machine Learning in the right context showing how they can be implemented affordably to augment already-existing data and analytics capabilities, to drive competitive advantage.

Book before 7th October, Save £200

London: 7-8 November

PRICE: £1,200+ VAT

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Why choose this course?

Why choose this workshop?

INSIGHTS: Gain insights from  use cases of AI and Machine Learning across various sectors, as well as strategic insights drawn from the world’s best analyst firms, AI companies and tech disruptors

IMPLEMENT: Learn how to practically align business objectives and data with your existing market, by driving more personalized engagement.

INNOVATION: Be able to create a strategic framework to predict future changes in customer needs and expectations.

Who is it for?

LEADERS & MANAGERS

Who want to deliver competitive advantage through data

STRATEGISTS
Who want to learn best practices through solid case studies for efficient and effective immediate implementation.

INNOVATORS
Who want to be able to predict future needs and wants of customers

Programme modules

Day 1

  • The Business Case for Data Analytics & AI in Marketing
  • Powerful Tools & Use Cases of Data Analytics & AI
  • Personalisation & Intelligent Customer Engagement
  • Innovation & Change Management

Day 2

  • Group excersice: The New AI Context
  • AI's Impact on SEO, Programatic & Wider Marketing Channels
  • Agile & AI-First: Strategy & Preparedness
  • Making this Work for Your Business

 

Learning Outcomes

Benefits For Professionals

  • Gain strategic and tactical insights drawn from the world’s best analyst firms, AI companies and tech disruptors
  • Align business objectives, data, and the technically possible with existing market needs and customer expectations 
  • Confidently communicate the business case for analytics and AI
  • Collaborate effectively with data science and automation teams
  • Drive more personalized and empathetic customer engagement

Benefits For Your Organisation

  • Expand your analytics capabilities to drive market-leading experiences
  • Learn to align data management, analytics and Machine Learning with existing business goals
  • Implement use cases for customer segmentation, pricing, sentiment analysis, analyzing customer psychology, and more
  • Learn how to manage and direct the impact of AI across different marketing channels
  • Navigate privacy issues around AIenabled

Course Director

Katie King is a regular international speaker and frequent commentator on BBC TV and radio. She has delivered talks on TEDx, and is a recognised expert and commentator on social business strategy and digital transformation. Katie is writing a book for Kogan Page on AI in Marketing, and for her research has interviewed leading global brands, tech disruptors, venture capitalist firms, and more.

Katie is Managing Director of the award-winning business consultancy and content marketing agency, Zoodikers, and the Founder and Director of AIinFM (Artificial Intelligence in Facilities Management). Her marketing and consultancy career spans twenty-nine years, and in that time she has advised and trained global brands including Huawei, Alcatel, Montcalm Hotels, Accenture, Harrods, O2, Virgin, Arsenal Football Club, NatWest, and many more.

Is it for you?

This 2 day workshop will benefit senuor marketers, product owners and innovators across industries

Leaders & Managers

Gain insights from  use cases of AI and Machine Learning across various sectors, as well as strategic insights drawn from the world’s best analyst firms, AI companies and tech disruptors

Strategists

Who want to learn best practices through solid case studies for efficient and effective immediate implementation.

Innovators

Who want to be able to predict future needs and wants of customers

Job Titles

Chief Marketing Officers, Marketing Directors / Heads of Marketing Sales & Marketing Directors, Digital Marketing Directors, Technical Marketing Directors, Heads of Online Marketing, Heads of Product Marketing, Product Marketing Managers, PPC / SEO / SEM Marketers, Product Owners / Product Managers Innovation Managers / Innovation Leads

Academy, London

The Academy, London is a one-of-a-kind, customisable and inspirational learning space for Google customer education and collaboration in Victoria. Based at 123 Buckingham Palace Road and in walking distance from both the Victoria Underground and Coach Station; the Academy London’s purpose is to help deepen partnerships with Google's key clients and influencers. The Academy space helps customers to transform their business digitally, to accelerate growth, improve efficiency and create a sustainable competitive edge. Googlers host a wide variety of educational events in the space, including hackathons, workshops, masterclasses and conferences.