Corporate Design Thinking Workshop

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Course Overview

Design thinking has become one of the most valuable instruments in the corporate innovation toolkit. It provides a user-centred approach to help better understand the people that companies create products and services for.

The Corporate Design Thinking Workshop focuses on how to select and apply the relevant design thinking tools to your organisation. The 2-day workshop focuses on creating personas, effective development, ideation, as well as customer and stakeholder mapping. In the form of practical group sessions, the workshop equips both you and your organisation with transferable skills geared towards corporate application. Build a systematic approach to tackling and overcoming design thinking challenges for successful implementation.

In-Company Only

Duration: 2 Days

PRICE: Contact Us

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Why choose this course?

Why choose this workshop?

  • Learn how and when to utilise design thinking tools
  • Gather indepth knowledge of the customer and stakeholder journey
  • Become skilled in cocreating through utilising customer feedback
  • Develop familiarity with design thinking in the corporate setting
  • Apply Innovation throughout your team

Who is it for?

  • Innovation Managers
  • Marketing Managers
  • Business Analysts
  • Sales Professionals
  • Product Managers
  • Strategists
  • IT & Technology Professionals 

Programme modules

  • Corporate Context
  • Understanding your user
  • Ideation
  • Prototype and Test
  • Action Plan

Learning Outcomes

Benefits For Professionals

  • Utilise design thinking tools when they are needed
  • Identify areas where you can create value
  • Understand customer motivations and needs through effective analysis
  • Be confident with leading innovation in your team

Benefits For Your Organisation

  • Construct and expand innovation capabilities in your organisation
  • Incorporate design thinking skills into your business strategy
  • Review and improve current strategies involving customer/stakeholder mapping
  • Explore and successfully tackle design thinking barriers

Programme Details

Module 1

Corporate Context

  • What is design thinking?
  • Design Thinking in business
  • Strategic impact
  • Group assessment of innovation maturity

Module 2

Understanding Your User

  • Who is involved and what is the relationship?
  • Stakeholder mapping tools
  • Customer journey mapping
  • Effective customer development

Module 3

Ideation

  • Brainstorming of ideas
  • Techniques and tools for solution generation
  • Categorising and choosing ideas

Module 4

Prototype and Test

  • Idea Visualisation
  • Sketching tools and templates
  • Test first responses
  • Feedback

Module 5

Action Plan

  • How to implement design thinking
  • Investigate possible barriers
  • Identify areas of value
  • Influencing others
  • Measuring success